Banks deserve to be protected… Banks are consumers: they consume our life-spendings when we don’t read the fine-print.

Stephen Colbert interviewing Barney Frank

The Colbert Report Mon – Thurs 11:30pm / 10:30c Consumer Protection Agency – Barney Frank

Simmons accused journalists of mis-reading the table of fees listed in the terms and conditions of the card on the RushCard website and of mixing up fees for the “pay as you go” card with the fees of the “pay monthly” program to make the card appear more expansive than it really is.

Well, he missed the irony that both plans are charging “as you go”, and that there is no option to pay upfront for all services, contrary to his allegation that his cardholders could opt to buy up the card, like car shoppers would just buy a car upfront and not have to may for a monthly lease or loan reimbursement.

He even asked for a correction to be published by those publications.

Anyone can check the fee table for themselves at http://www.rushcard.com/cardholder.aspx

Here is what Robert Schmidt and Patrick O’Connor of  Bloomberg Business Week wrote in their article “How Russell Simmons Out-Lobbied Big Banks“:

Unmentioned are the fees Simmons’ company imposes for its cards, including:

• a $9.95 monthly charge (correct: pay monthly plan)
• a $3 activation fee (correct: pay monthly plan)
• $1 for every purchase if a PIN is used (correct: pay monthly plan)
• $1 for online bill paying (correct: pay monthly plan; the journalist was generous enough not to mention that just enrolling for bill payment is $2)
• $0.50 to check your balance at the ATM (correct: pay monthly plan)

So the list of fees reported by Business Week is 100% correct, and they have not attempted to mix fees from various plans to make the cards appear more expansive than they really are.

Simmons also acted as if he was being insulted by his product being called a “prepaid card”. Well, the very title of the product’s website is:

“RushCard | Prepaid card | Prepaid Debit Card | Prepaid Visa | Prepaid Credit Card”

So, dear Russell Simmons, you certainly have excellent intentions, but the folks at UniRush are doing a terrible job with one of the most expansive products in the marketplace. No amount of spinning efforts on your part will change the fact that your card is among the worst choices for the very people you claim to be helping.

Start by cleaning up shop in Cincinatti.

None of the current provisions in the bill seems to address the crucial problem of “Fat Fingers”. On Thursday May 6, Wall Street may have gotten pretty  close to total collapse because some trader supposedly placed an order to sell billions of shares of Procter and Gamble instead of millions.

With 30% of Americans being now considered overweight, the dangerous proximity of the “B” and “M” keys on computer keyboards has been a ticking bomb for quite some time.

Go ahead, check your own keyboard right now: the letter “N” is the only line of defense protecting the financial world from certain failure.
Can we keep counting on this single-letter levee to avoid future disasters?

Worse! Extend your keyboard inspection to the vicinity of the letter B and be very afraid…

A fat finger still greasy from a lunch of hamburger and fries quickly swallowed at the trader’s desk to save time and keep those bonuses up, could result in Trillions, not to mention Gazillions, of shares or dollars being ordered to change hands.

It is not a question of if, but when Armageddon will strike.

Unless we take some serious and immediate action.

This is where my suggested Fat Finger Amendment comes in:

Keycaps shall immediately be re-arranged with the four letters M, B, T and G relegated to each of the far corners of all computer keyboards.

Steve Jobs, please order your software engineers to patch the virtual keyboard software of iPads and iPhones right away.

In the US, debit cards that are linked to a bank account, and prepaid cards that are not, get both categorized as “debit” products and have that word printed on the front of the card.  So, GetDebit actually deals with both debit cards and prepaid cards. (In Europe, prepaid cards do not have the word “debit” printed on them, and have other differences like not being necessarily embossed).

GetDebit stands out in its editorial approach: they do write articles about specific products and services without seeking advertising dollars from the companies behind them. This is worth noting in a world where infomercials are almost impossible to distinguish from genuine articles.

Granted, their business model is indeed to advertise products and place the highest bidders at the top of the pages, but they also mention products and do in-depth analysis without asking for ad dollars.

Evidently, we are praising them because they wrote a piece about the API that our company, Plastyc, released last week. And we have never paid them any advertising dollars.

People sacrifice their privacy for financial gain on a regular basis. This trade-off is the foundation of loyalty cards. Every day, I allow SafeWay to track my purchases, and from time to time I get 70 cents off of a box of Kleenex or something similar.

But exposing private information to the world for no apparent gain is stupid. This was made painfully clear today when social networking site Blippy exposed users credit card numbers in Google search results.
Blippy is a viral marketing engine that relies on exhibitionism. It lets people automatically broadcast their purchases, with the idea that their friends will buy the same things. I’m not sure why people want to expose themselves like this. You see, with Blippy, you’re not promised anything in return for all this free advertising and personal exposure.

Worse yet, people put themselves at risk of identity theft. Giving up some privacy and exposing your behavior to one merchant because you want a specific benefit is one thing. But exposing yourself to the entire world is stupid.

Exploiting stupidity has always been a source of business. In fact, Blippy just announced $11 million in funding from August Capital.

There’s so many great things happening because of the Internet. But because of the Internet, exploiting stupidity is more scalable.

Today, I am visiting Washington High School in Phoenix to present “The Fundamentals of Finance” seminar, in partnership with Plastyc, to encourage responsible money management skills.

Before you can spend money, you have to earn it (actually not all companies providing payment and money services  to teens seem to agree with this evidence, see an earlier post on this).

So, here is Amar’e posting his “Earn Money” financial tips for teens on the Huffington Post.

The team at UniRush is now relying on automated programs to spam the world via Twitter. OK, maybe they are not doing it directly themselves and are recruiting affiliates to do this on their behalf. A tweet about every 10 minutes…

What are they thinking? As usual, Russell Simmons is on TV and in the press defending his good intentions, while looking the other way when his team is acting sleazy, selling one of the most expansive prepaid cards through any means, no matter how unsavory.

As a particular category of payments, I am prepared to declare that P2P is hopeless, at least in the Western world.

There is no shortage of brilliant minds at PayPal, Obopay, Cashedge, Click & Buy or other market players jumping into P2P. It’s just that, when one of the two P’s is not a merchant trying to sell something to the other P, there are very few realistic use cases. And the barrier of requiring people to install software or sign up and remember a username and password is too high for most people, however cool the new P2P payment system may seem.

Even in the hyper-connected world of “Generation Y” consumers (teens and 20-somethings), I Owe You’s are usually settled with good old cash, and other modes of payment remain too infrequently used to justify new businesses.

At Plastyc, we have tens of thousands of customers using our more innovative features, such as suspending a misplaced card from a cell phone or sending paper checks to their landlord via our virtual checkbook. But our free, ultra-accessible Facebook P2P service for our UPside Visa cardholders is another matter. The service does not even require that the recipient of the money be a cardholder to start with, as we automatically offer him or her a new card to receive the money, if needed. The truth is: we have very little traffic with that service as compared with other features.

When I asked my own 20-year old son why he was not using it, he shrugged the question off as almost irrelevant: he buys online a lot, but he never has to send money to his friends.

So I can only imagine how little traction service providers may have when they charge for P2P money services, require more than just logging into a Facebook account, and perhaps insist on people installing an app on a mobile phone.

If one of the P’s is a “pseudo merchant” (over-used example: the piano teacher; more exotic example introduced recently by Square: the local glass-blowing artist), it’s a different story. Then we’re back into retail payment scenarios with the need for charge back rules and security compliance, which both require a trusted third party in the middle to ensure payment and resolve disputes.

If the two persons are in different countries, we are venturing in the world of international remittances. This is a huge market. But it is not for the faint of heart, because there are strict money transmitter licensing rules and anti-money-laundering regulations to comply with. There’s also a need to solve the “last mile” problem of making sure that the received money can be spent easily, usually in cash. Everybody wants to eat Western Union’s lunch in this market, but this will be an uphill battle.

Now, here is an example of a genuine P2P payment scenario that would make a difference and produce decent transaction volumes inside the US: parent-to-student allowances or emergency funding when the student is a few hundred miles away from mom and dad.

The US has 17.5 million people aged 18-20 who are too old for teen prepaid cards and too young now for their own individual credit card, since the CARD Act took effect last month.

Here are the issues and requirements for servicing these people:

• The transfer should not take days. At most a few hours: “Mom, my car broke down late last night and I need to get it towed to the garage this morning…” So bank transfers via ACH are out.
• The student should be able to spend the money in the brick-and-mortar world. Joe’s Towing does not accept PayPal.
• If Mom’s credit card is the source of transfer, it should really be Mom’s card, not someone else’s, which is difficult to verify because Mom probably does not live on campus and may have a different last name.
• If money is needed more frequently than in emergencies, then having both sides of the transfer walk or drive to a money transfer retail location like those operated by Western Union or Moneygram is too inconvenient and costly.

Solving the parent-to-student payment case is not as easy as it sounds. But because this is one of the few problems big enough to support innovative solutions, I expect new services to emerge soon to serve the Parent-to-Student (P2S?) market.

Until now, we would answer with an offer to link their pages to a prepaid card enrollment site like UPsideCard.

Now the team at Plastyc, headed by Justin Surman, has created aWeb Services API which allows businesses to display and process prepaid Visa card enrollment forms inside their own pages, without sending their visitors somewhere else.

The Card Enrollment & Account Management API running on the enrollment servers:

• accepts the user data captured in the forms
• validates the data for obvious formatting or entry errors
• passes the user data to a card processing platform to perform the Customer Identification Process (“CPI”) required by law
• returns an Identifier for the new cardholder and the ACH routing and account numbers corresponding to the card being newly created

This allows the site hosting the user enrollment form to know immediately if a visitor is eligible for a prepaid re-loadable Visa card, and, if positive, to know which bank transfer number is allocated to the imminent cardholder.

Of course, the actual card will take a few days to reach the cardholder by postal mail. Nevertheless, the card account can be immediately loaded with funds via:

• the ACH network, for example for tax refunds and unemployment benefits
• Green Dot MoneyPaks which can be purchased in cash at 50,000 locations across the US

even before the card has reached the card holder and been activated.

The Web Service API also offers several methods covering simple prepaid card account management tasks:

• Retrieving the complete list of cardholders enrolled via the EnrollCardholder method
• Retrieving the details of the cardholder account
• Retrieving a list of transactions from a cardholder account, during a set interval of dates
• Allowing a cardholder to share money with another cardholder
• Letting a cardholder suspend his/her card in case of suspected loss of theft

View the SlideShare above for a more detailed overview.

While many of us are busy devising new products and services that allow people to be more responsible with their money, Kwedit essentially encourages young users to buy virtual goods with money they don’t have yet.

This is introduced the exact same month when the CARD Act finally starts making credit cards less accessible to users less than 21 year old with the hope of curbing student debt and reducing the abuse of young users by big card companies.

Given the pedigree of the founders and investors, there is no doubt that Kwedit will execute nicely on a product that is not only useless, but is pro-actively contributing to the disastrous level of financial illiteracy in this country.

So, I was delighted to hear that Stephen Colbert devoted his “The Word” segment to Kwedit.

Here its is: “Kid Owe”