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Charlotte Stallings on prepaid cards

October 30th, 2011

Good advice from Charlotte Stallings on My Fox Houston about reloadable prepaid cards:

  • read the fine print
  • select a card with low or no monthly fee
  • get direct deposit on the card to avoid trips to the check casher

Pretty Popular Prepaid Payment Cards: MyFoxHOUSTON.com

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Underserved and overcharged by large banks… but well served by Google and Apple

October 15th, 2011

According to the Economist’s special report on personal technology of October 8, 2011, the Personal Computer is on its way out.

Consumers will gradually ditch their laptop or desktop computers in favor of smart phones and tablets to handle their everyday online activities. It turns out that the early adopters of smart phones are not only the young and the geeks. They are also people who find them more convenient and cheaper than PCs. Many of them have also disconnected their land-line phone for the same reason.

I surprised many of my industry peers in the past few weeks when I told them that 75% of the people who access their UPside Visa prepaid card account from their cell phone, do so from a smart phone. It is counter-intuitive that consumers with limited access to large banks would be equipped with the latest and greatest mobile phone technology.

mobile browsers

Here is the proof. This is our mobile server logs, detailing what type of mobile browser has been used to access accounts from cell phone during the past 3 weeks:

  • 49.6% Android browsers
  • 24.1% Safari (i.e. iPhone) browsers

Most wireless network operators now offer an Android phone with their low-cost no-contract prepaid cellphone plans. Kudos to Metro PCS, Virgin Mobile, Cricket Wireless, Boost Wireless, Simple Mobile, T-Mobile, AT&T, Verizon and others for providing your customers with very good phones on prepaid plans.

The new iPhone prices announced by Apple on October 4 will also help increase their penetration among consumers who are usually considered to be late adopters.

This is a big change from only 18 months ago, when only 30% of our customers had a smartphone. Guess what? We are frantically working on a mobile banking smartphone application that will surpass anything available to the under-banked.

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How to make money by doing right (especially when your customers are broke)

October 15th, 2011

At its most profound, the Internet helps drive global change, toppling dictatorships overseas or, closer to home, assisting people to protest Wall Street’s role in the financial crisis and economic inequality.

On a less grand but just as important scale is the Web’s role changing people’s everyday daily lives.  From researching medication to buying college textbooks, we do most tasks differently on the Internet.

As creators of Web services, we need to think carefully about how our services affect consumers’ overall wellbeing. A business model that provides a decent value proposition for customers and makes money for shareholders is fine. But it’s not enough. A service, even when used a lot, should cause no harm. Even more, a service should help make people’s lives better.

The need to do right is essential in my sector, online financial services, particularly when serving young or financially vulnerable customers. Offline, there’s a raft of businesses created to profit from people on the financial edge – lotteries, payday lenders and shady mortgage providers. When people use these services to an extreme, it hurts them.

Online startups, can do better.  But, how do you make money online and do right, especially with people who are broke? Here are some of the principles we keep in mind:

  1. Charge only for value. Only charge for services that people value enough to explicitly choose to pay for. People value a movie enough to pay $2.99 to rent one. They do not value late fees and would not choose to pay them.
  2. Align pricing with customers’ economics. Say a typical customer’s disposable income is $3,000 annually or $250 a month after normal expenses. What portion of that is fair and reasonable to pay for the value our service provided? Is the service pricing aligned with customer reality?
  3. Drive behaviors in a positive way. Provide a meaningful incentive for a positive behavior rather than a fine for negative behavior.  Offer points, rewards, drawings and prizes. For example, in my industry, electronic payments, debit cards can make it easy to overspend. They also can make it easy to save by automating the process and providing rewards.
  4. Transparency isn’t enough. Transparency is the nom du jour. But customers are busy. Most don’t read our fine print, blogs or even emails. If information is important, it’s up to us to get their attention and engage them, preferably right on the splash screen. Use widgets to take subscribers through objective pricing comparisons. Use videos to help explain any service changes that might otherwise confuse people. Techniques like these save on support costs and help increase customer satisfaction.
  5. Add extras. Sometimes you can partner to add extra value for customers – and give them added reason to stay with you — without adding cost to your company.  For instance, at iBankup.com, we offer subscribers a card that provides meaningful discounts on medications at all major pharmacies in the U.S. at no cost to customers or our company.
  6. Control costs. To keep customer costs down and service levels high, we have to invest where it matters most – in employees and technology — and otherwise run tight ships. Luckily, as engineers, that comes naturally.
  7. Build relationships. We need to treat all customers as we do anyone with whom we have personal, long-term relationships. We should feel proud of the way our dad, college roommate or niece would experience our services on a daily basis.

These are just some of the factors to consider when creating Web services for the  90 percent of Americans, whose average income was $31,244 in 2008.  A few weeks ago, the Center for Financial Services Innovation published its version, called the Compass Principles and I’m sure there are others.

How about you? How do you think about building a business that goes beyond “do no evil” to “do right”?

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Taking steps to fix US patents for financial products?

September 10th, 2011

PatentsOn September 6, Congress passed the “American Invents Act”, a rather complicated bill attempting to fix or reduce the issues with filing, granting and post-grant reviewing of US patents.
For a complete version of the act, see http://www.gpo.gov/fdsys/pkg/BILLS-112s23es/pdf/BILLS-112s23es.pdf

“Patents suck”, said Google chairman Eric Schmidt at the Dreamforce conference on September 1. In fact, Google purchased Motorola mobility in large part for its trove of mobile phone related patents, as a “weapon of mass defense”, because patents have become a tool to obtain financial compensation from competitors largely unrelated to the original intent of providing inventors a period of exclusivity on their inventions.

In July, the radio show This American Life, had a great piece called “When Patents Attack!” about “patent trolls” in the Eastern District of Texas who have no other purpose in life than extracting protection money from companies with real businesses and products. Instead of threatening to set the business on fire, mafia-style, they sue regardless of the merits of the patents they have purchased (of course they have not invented anything themselves), and offer to settle out of court for large amounts of money. Patents have become the equivalent of cans of fuels and boxes of matches.

The financial industry has not been spared by patent trolls. Visa, Wells Fargo, MasterCard, Bank of America, Citibank, and many others have been sued for alleged infringement of patents related to digital currency systems that were never implemented by the owner of the patents and would make any software engineer roll on the floor laughing at their triviality.

In an intriguing twist, the America Invents Act is requesting that the Director of the US Patents and Trademarks Office put a transitional post-grant process in place for reviewing  the validity of covered business-method patents. The definition of “covered business-method patents” is explicitly narrowed down to:

A patent that claims a method or corresponding apparatus for performing data processing operations utilized in the practice, administration, or management of a financial product or service, except that the term shall not include patents for technological inventions.

Being no lawyer myself, I interpret the  goal of this post-grant review process as being a way to facilitate the debunking of dubious patents, or the defense against patent trolls. It is rather interesting that lawmakers have chosen financial products and services as the target for this transitional process. I guess that they placed a high priority on limiting the use of patents as a weapon against innovators trying to oil the wheel of a stalled economy.

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Help me figure out the fees!

June 30th, 2011

Many in the payment industry have complained that fees for payment cards or for checking accounts are difficult to figure out.  So much so that respectable institutions like Bretton Woods and Consumers Union have published contradictory conclusions about which products are the least or the most expensive, while looking at pretty much the same set of products.

I have been arguing that fees are usually fairly explicit and can be found on websites or on paper agreements sent by mail to account holders. Evidently, the current action by the State of Florida against a number of prepaid card providers shows that there is still some improvement to be made in the quality of disclosures. Nevertheless, the most important factor in the impact of fees tends to be forgotten: how will people actually use the product?

That’s why we have introduced recently an interactive fee calculator on the iBankUP website. The calculator allows people to specify how they intend to use our payment  service.

We ask 7 questions to our visitors:

1- how much $$ will you direct-deposit to the card every month?
2- how many cash deposits will you make per year (using a Green Dot MoneyPak)?
3- How many cash withdrawals will you make from ATMs every month?,
4- How many bills will you pay (i.e. by writing checks) per month?
5- How many PIN-based purchase transactions are you likely to do every month?
6- Are you accident-prone? How many times per year will you attempt to spend more than you have?
7- How often do you think you will need to call customer support and speak with an agent?

Fee CalculatorOnce a visitor to the site has answered the seven questions, a simple press on the “Calculate” button will produce the total sum of fees that the user would incur during an entire year. Of course, we also show how much fees some of our competitors would have charged based on the same behavior.

You can try the calculator by clicking here.

We also explain the math behind the calculator in an accompanying document.

We sure hope that others in the industry will  do the same and publish their own calculators for all to see.

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